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Friday, 27 January 2012

Flash banner - Update 2

So, everything is good to go on the client side of things. Although I have been researching a lot on different types of web banner ads, because I'm slightly lost. There seems to be two major categories of banner ads, regular ads and rich media ads. For this assignment we have to create a rich media ad, but there are important elements to bear in mind.

The first element is the file size. I have looked up the regulations for web banner ads, they say that their file size can be no more than 40KB. This left me puzzled as there is no way I am going to be able to create a rich media banner of which includes animation and high quality and keep it below 40KB. By looking at other rich media ads, I can see that they haven't either, but then other ads are under this size. It's something I'm going to have to look into some more.

The next element is the size of the banner itself. I thought I would go for a banner that is a standard box banner type at the size of 300x250px. As a  requirement of the project is that the banner must expand, I thought an expanding size of 600x350px would be a good choice, because if it was any bigger it may take up too much of the screen for those using smaller screens.

I will be posting more updates on my findings and such very soon, in comparison to my other projects at college this one is very short.

1 comment:

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