My name is John Smith and I specialise in selling computer related goods. I’m the MD of ‘CompTech’, a small business which sells computer hardware to a variety of different audiences including other media based companies and to consumers online. My company is always pushing forward in terms of creating better and more affordable computer technology for every day users and other companies alike. Our previous products include external hard drives, computer monitors and keyboards which have all sold successfully to our target audiences. I have operated in the computer based industry for over five years, and have kept the idea to always endeavour to improve current technology; ‘CompTech’ has gone another step forward with our most recent product the ‘USB Master’ USB drive.
The ‘USB Master’ USB drive is a new USB drive that is able to hold much more data, in a smaller sized encasement. It works just as a regular USB drive would, you can store/change files on it and it is ultra-portable. The difference between our product and a regular USB drive is that our one is much smaller, but can carry the same amount of data as other popular brands of USB drives. By reducing the size of the USB, it is even easier to take with you wherever you go, and whenever you need it to transfer or use files in different places. The USB drive comes in different sizes depending on how much data it can store, although the largest size is still the smallest in comparison with its competitors.
For the launch of our new product ‘USB Master’, we need a professional website set up (Using Flash or HTML) that contains information about this new product, and a sort of training method to educate people on how to use the product. Ideally this should include sufficient media to support the information and the product, this means including professional standard images and/or video elements with the written information. The information about the product also needs to try and sell the product to online consumers, there should also be ‘click to buy online’ option in the site. Furthermore, the primary concern of this website is to promote the ‘USB Master ‘and advertise/sell it to online consumers. The site needs to be clear and have a ‘clean’ sort of design, meaning all of the important elements of the website have very good usability. For example the navigation must be visible on every page, and the whole site must keep a constant design throughout. Moreover the site does not need to have many pages, but must include detailed information about the product and have training on how to use the product with appropriate media. One of the most important elements to the site is that it must have a link to buy the ‘USB Master’ product, as that is the whole aim of the website. Our company logo and ideals must be present somewhere within the site also, that ‘CompTech’ are constantly pushing to develop better affordable technology. (We will give you any media we want to be put into the site; the rest will be up to you.) In terms of the actual visual look of the website and its layout, this is also being left up to you as we are hoping to change our visual image as a company.
The target audience for our new product ‘USB Master’ will be a large range of ages and demographic profiles as it is suitable for anyone related to the computing world, aged fifteen to fifty five. Because USB drives are so widely used in the computing industry, and even outside of this industry the product has a design and functions that will appeal to all looking to buy a new USB drive. Primarily this will be aimed at people within the computing/media side of business as they will tend to have a better understand of the information about the USB drive, although in the site, the information and training must be written as if it is teaching someone who has never used a USB drive before to cover much more ground.
Furthermore, the target audience for the promotional website itself for the ‘USB Master’ product will be very similar to the target audience for the product itself, although selling the product to consumers on the website is vital as demographic profile groups outside of the previous target audience scope (For the ‘USB Master’ product) will possibly also be interested. This means that providing important information, selling points and training on how to use the product is vital to its success. These things need to be done in a professional manner and design. (For example having too much information to take on board for the consumer on one page will tend to draw customers away from purchasing the product.) The site’s target audience is similar to that of the actual product we are selling because its purpose is to promote and inform about that product.
The budget for this project will be £4,000 as the website needs to be at a professional standard, but the project is, in terms of page numbers and functions, not a large site. The main elements for the site will include the ability to purchase the main product item online, and information and training of the product supported by relevant media to help portray this. As mentioned earlier in this brief, the design work and information architecture is up to you.
Moreover, the deadline for this website project to be completed by will be on the nineteenth of November, in good time for the actual product launch on the twenty-sixth of November. The site must have been checked and be working without fault by this deadline date. Also it must have been tested on a focus group and had any important changes made it prior to this date.
As we want a new image as a company, and we are leaving the design work and structure up to you I do not think it would be appropriate to show you other sites that we would like our website to look like, we require a completely new design that is based around being clear and clean.
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