Today, there are millions upon millions of different brand logos that signify different companies, infact we see them all the time, nearly constantly infact and we may not even notice it. The brand logo is the identity of a company and something that makes it different too all others. My college group had a recent lecture on the power of branding and how by even just seeing part of a logo, we can identify the company it is from. Give it a go yourself, look at the picture below and try and see if you can identify the brand.
Click for the answer
here.
If you guessed right that is how branding works, generally the more advertisement of the company, the more people will recognise the logo. They will differ for different genres, for example a toy selling company may choose brighter colours that stand out more, appealing to their target audience. Whereas an insurance company may be more bland.
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