The site has now come to it's finished stages with all of the pages and external links completed, this includes wallpaper download links. The website also has some XML and CSS documents incorporated in to the design also.
Our media group sat down and went through each others websites, what was good along with constructive criticism. This went well although many questioned why i had chose to make a website for Dear John!
-AJM
My blog to show what I have learned and my work on the Interactive Media Level 3 course at Weymouth College.(http://www.weymouthcollege.ac.uk/)
Tuesday 29 March 2011
Monday 21 March 2011
Marketing... NRS to the Simpsons
Media products are nearly always marketed to a set group of people. This could mean an age group, gender, race or to do with peoples interests. This is done so that the product reaches its full potential selling – wise, and depending on the company and product this could be to a large or smaller group of people. Market research is so essential as media companies can find out what their audience would like, what has worked in the past to plan for the future. So how do media companies carry this out exactly? How do they go about marketing their finished product?
Media companies use research so they can identify previous what media products appeal to what type of audience in a demographic and psychographic sense. They can use quantitative results such as surveys and gathering numeric values, these are more statistical results, and qualitative results which for example may be a more 'in depth' questionnaire, giving the company more information about the audiences profiles and what class they may resign in.
Quantitative research is in essence numbers. Taking in results from a survey to gain statistics about what you are asking. This can then be displayed in different ways to show trends in the market and what may be coming up in terms of media products depending on what people have liked in the past, e.g. in charts to further display the results. For example a media company may make a survey to ask how many people bought an adventure style PC games in each month last year. After taking in results they can see if a trend is appearing, or if the business is going to other way. Obviously this is a very basic example but the principal remains.
On the other hand, quantitative results mean taking in more information than just statistics and numbers. It means asking more ‘in depth’ questions in forms such as a questionnaire. For an example instead of asking how many people bought adventure style PC games in each month last year, what exact game did they buy? Did they feel it was a good product from their opinion? How would they review it?
Companies after researching previous products and what type of audiences they appeal to would need to market their products to a pre - determined class or set of profiles.
As an example, the NRS (National Readership Association.) takes out surveys in which they ask people about their readership of newspapers, magazines and articles. They go to a wide proportion of people aged over 15, to their homes and using a dual - screen questionnaire to see and gather data about the audiences’ demographic profiles and psychographic profiles. They can then create documents and know where advertisements are most appropriate for each magazine or newspaper, after collecting their results from the survey they know what audience they appeal to.
Demographic and psychographic profiles are ways of grouping people to market your product to, meaning you know what will appeal to which profile group. Demographic profiles will include information such as what the person’s age group is, their gender, what class they are in (Meaning in terms of social status, e.g. middle, middle class, upper class etc.) Whereas psychographic profiles mean the information about the person is not just a statistic, but goes in to more depth with the person themselves, this is information about the persons profile, their interests, attitudes, lifestyle and questions asked to them will have more personal answers.
In terms of the Simpsons as a media product, the creators would have first of decided who they would market the show to. And then, based upon previous research from other shows marketed to the same people, they could create the product to suit their target audience, or make alterations to the previous design.
The Simpsons is targeted to a wide audience profile range. Some of the more obvious audiences the Simpsons is marketed to would be the average American, middle aged, average intelligence and with no real special qualities. ‘Homer’ (A character of the Simpsons.) Is just this and yet he manages to have many odd adventures which touch lightly on many of the day to day issues people face. Ideals such as people disliking their jobs, dysfunctional family relations and many other issues. The Simpsons has a very simple comic side to it, which appeals to a younger audience. This adds to the audience profile range that the show is marketed to. Although it does have this simple comic side, there are more important messages behind the simplicity of it; these can involve real life issues.
The creators of the Simpsons acquired different levels of sophistication within the series. As this was delivered successfully, the Simpsons was made on other platforms such as many video games including the ‘Simpsons - hit and run’ game. Also since then the’ Simpsons Movie’ has also been released as well as a comic book.
The success of the Simpsons is clear today as millions still view the show worldwide as well as having many sales on other platforms, such as the video games. Media companies can improve their products or services by getting feedback from customers. This can also show how successful a product is and what people would like to change about it, to help improve it for a more successful outcome.
The fact that the Simpsons has fans shows that the show has brought mainstream viewers in to becoming regular viewers, creating demand for the show. And ever since the first show, the Simpsons has continued to grow in terms of viewers.
Media companies use research so they can identify previous what media products appeal to what type of audience in a demographic and psychographic sense. They can use quantitative results such as surveys and gathering numeric values, these are more statistical results, and qualitative results which for example may be a more 'in depth' questionnaire, giving the company more information about the audiences profiles and what class they may resign in.
Quantitative research is in essence numbers. Taking in results from a survey to gain statistics about what you are asking. This can then be displayed in different ways to show trends in the market and what may be coming up in terms of media products depending on what people have liked in the past, e.g. in charts to further display the results. For example a media company may make a survey to ask how many people bought an adventure style PC games in each month last year. After taking in results they can see if a trend is appearing, or if the business is going to other way. Obviously this is a very basic example but the principal remains.
On the other hand, quantitative results mean taking in more information than just statistics and numbers. It means asking more ‘in depth’ questions in forms such as a questionnaire. For an example instead of asking how many people bought adventure style PC games in each month last year, what exact game did they buy? Did they feel it was a good product from their opinion? How would they review it?
Companies after researching previous products and what type of audiences they appeal to would need to market their products to a pre - determined class or set of profiles.
As an example, the NRS (National Readership Association.) takes out surveys in which they ask people about their readership of newspapers, magazines and articles. They go to a wide proportion of people aged over 15, to their homes and using a dual - screen questionnaire to see and gather data about the audiences’ demographic profiles and psychographic profiles. They can then create documents and know where advertisements are most appropriate for each magazine or newspaper, after collecting their results from the survey they know what audience they appeal to.
Demographic and psychographic profiles are ways of grouping people to market your product to, meaning you know what will appeal to which profile group. Demographic profiles will include information such as what the person’s age group is, their gender, what class they are in (Meaning in terms of social status, e.g. middle, middle class, upper class etc.) Whereas psychographic profiles mean the information about the person is not just a statistic, but goes in to more depth with the person themselves, this is information about the persons profile, their interests, attitudes, lifestyle and questions asked to them will have more personal answers.
In terms of the Simpsons as a media product, the creators would have first of decided who they would market the show to. And then, based upon previous research from other shows marketed to the same people, they could create the product to suit their target audience, or make alterations to the previous design.
The Simpsons is targeted to a wide audience profile range. Some of the more obvious audiences the Simpsons is marketed to would be the average American, middle aged, average intelligence and with no real special qualities. ‘Homer’ (A character of the Simpsons.) Is just this and yet he manages to have many odd adventures which touch lightly on many of the day to day issues people face. Ideals such as people disliking their jobs, dysfunctional family relations and many other issues. The Simpsons has a very simple comic side to it, which appeals to a younger audience. This adds to the audience profile range that the show is marketed to. Although it does have this simple comic side, there are more important messages behind the simplicity of it; these can involve real life issues.
The creators of the Simpsons acquired different levels of sophistication within the series. As this was delivered successfully, the Simpsons was made on other platforms such as many video games including the ‘Simpsons - hit and run’ game. Also since then the’ Simpsons Movie’ has also been released as well as a comic book.
The success of the Simpsons is clear today as millions still view the show worldwide as well as having many sales on other platforms, such as the video games. Media companies can improve their products or services by getting feedback from customers. This can also show how successful a product is and what people would like to change about it, to help improve it for a more successful outcome.
The fact that the Simpsons has fans shows that the show has brought mainstream viewers in to becoming regular viewers, creating demand for the show. And ever since the first show, the Simpsons has continued to grow in terms of viewers.
Tuesday 15 March 2011
Website progress report.
Dear John, its coming along. After much deliberation I have decided to go with a new design for my site, still modern but it involves much more relevant images to the film, e.g. letters. Also my previous design using a multi swf approach has slightly changed. Instead of having a sub page from the main page, then going to another sub page I have just used a few drop down style menu's. This will save on site size and make the navigation even clearer.
Other subtle features include changing the text type from less of a modern design to more of a hand written look, to compliment the background of letters and paper. In places there will stil be a modern style design to make the pages more readable. (This will probably be included within areas such as the story information as well as the character info.)
Where am I? Currently I have more or less done the main features of the home page and completed the trailer page, although it may need some tweaking in the future. Also I have produced a working scrolling type gallery. This is still in its basic form as there are only 4 pictures and i am still undecided what is the best way to lay out the gallery navigation, I mean a simple click and view system is okay, but I'm sure there's so much more you could do to make the site more interesting.
Here is what my main page looks like with all the menu's open, this will most likely be changing before I finish and I obviously need to do something with the background.
As you can see, the trailer from the film comes out of an envelope, relevant to the film and grabs peoples attention. The rest of the site seems to fade out a bit so there is a bigger focus on what you are watching. And then to return to the main page there is a clear 'close' button.
The site has a smooth feel to it so far as I have tweened all the menu's to come in at a moderate speed to suit the film type. Having a fast paced menu system wouldn't really suit a romantic comedy!
All of the other elements of the site will follow a consistant design, but by adding more interactive features on pages such as the 'cast' page it will make the site more interesting to visit, making the user feel more 'involved'.The feature I am hoping to add on this page will be a sort of scrolling mini site. When you click on one character, the page scrolls to their page for more infoirmation. In essence it is the same system as I have employed for the gallery page at the moment, just instead of using images using different pages that are linked together. I have taken a quick shot of the gallery page in it's early stages here. The idea is to click on a smaller image icon and this will scroll to the appropriate larger image.
So to recap the site is basically near finishing its structural stages, writing all of the code to make it work. After this ofcourse I will be be focussing more on the look and getting everything exactly how I have planned it. It will be including gallery, trailer, downloads, cast info, film info pages along with the 'buy' link, this goes to an external site and will not be part of my site. Other features may also be added at a later date should the need arise.
Other subtle features include changing the text type from less of a modern design to more of a hand written look, to compliment the background of letters and paper. In places there will stil be a modern style design to make the pages more readable. (This will probably be included within areas such as the story information as well as the character info.)
Where am I? Currently I have more or less done the main features of the home page and completed the trailer page, although it may need some tweaking in the future. Also I have produced a working scrolling type gallery. This is still in its basic form as there are only 4 pictures and i am still undecided what is the best way to lay out the gallery navigation, I mean a simple click and view system is okay, but I'm sure there's so much more you could do to make the site more interesting. Here is what my main page looks like with all the menu's open, this will most likely be changing before I finish and I obviously need to do something with the background.
The site has a smooth feel to it so far as I have tweened all the menu's to come in at a moderate speed to suit the film type. Having a fast paced menu system wouldn't really suit a romantic comedy!
So to recap the site is basically near finishing its structural stages, writing all of the code to make it work. After this ofcourse I will be be focussing more on the look and getting everything exactly how I have planned it. It will be including gallery, trailer, downloads, cast info, film info pages along with the 'buy' link, this goes to an external site and will not be part of my site. Other features may also be added at a later date should the need arise.
Tuesday 8 March 2011
Gadgets and Gizmo's
Some new features of the iPad 2 not found with the original iPad include the fact that it is thinner and lighter, it has face time (Video calling.) and will have a dual core processor. To be released on the 25th of March the iPad 2 offers a long battery life, the newest operating system available and even better graphics which I'm sure tempt many to buy, although I am not sure buyers of the original iPad would lay their ones down just yet.
At college I do have a few classmates who own the iPad and do not seem to be too impressed with all the news about the iPad 2, whether of not they will appreciate it more when it is released is yet to be seen as looking at articles on the web can't compare to actually using one!
As for me I have had a go on the first iPad and found it very impressive, although I do not own such a product Apple continue to impress me with every new major product they bring out. So if you get a chance, have a go on the new iPad and see what you think, the cheapest of them will be coming out at £439.
-AJM
Progress...
Currently in the making - My site for Julian's assignment has finished the planning stage and is finally in the making after many design ideas! I will be updating this blog on where I currently am in terms of the site creation. At the moment I have only created a drop down style function menu bar and have till the end of the month to complete this project.
Also we have finished Ross's assignment which we definitely worked hard on! Hopefully we come out with a good grade after that.
-AJM
Also we have finished Ross's assignment which we definitely worked hard on! Hopefully we come out with a good grade after that.
-AJM
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